SUBSCRIBER STUDY HIGHLIGHTS
| Age | Market Value Of Primary Residence | |||
| Average | 47 yrs old |
Average | $ 1,597,000 |
|
| Under 25 | 4.3 % |
1 Million+ | 40.1 % |
|
| 25-34 | 11.3 % |
$500,000-$999,999 | 37.8 % |
|
| 35-44 | 27.1 % |
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| 45-64 | 48.8 % |
Ranch Ownership | ||
| 65 or older | 8.5 % |
Own a ranch | 48.0 % |
|
| Average Market Value | $ 3,563,000 |
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| Sex | Average Acres Owned | 193 acres |
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| Male | 70.0 % |
Buy trailers, fencing, tractors, accessories, etc. | 89.0 % |
|
| Female | 30.0 % |
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| Education | Average Annual Related Expenses | |||
| Postgraduate Degree | 29.9 % |
Riding Apparel | $ 621 |
|
| College Degree | 76.8 % |
Horse Equipment | $ 2,391 |
|
| College Educated | 92.9 % |
Polo Equipment | $ 1,510 |
|
| Horse Feed | $ 4,970 |
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| Employment |  |
Supplements | $ 816 |
|
| Employed Full Time | 88.4 % |
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| Employed Part Time | 4.0 % |
Annual Travel | ||
| Employed | 92.4 % |
Average Spent | $12,755 |
|
| Night in hotel/ resort | 17.4 |
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| Occupation | Roundtrip flights taken | 10 |
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| Prof/Managerial | 88.8 % |
Trips outside the US | 3 |
|
| Chairman/President | 43.2 % |
Dine out (monthly average) | 7.6 |
|
| Household Income | Reader Involvement | |||
| Average | $ 459,000 |
Time spent reading each issue | 1.0 hrs |
|
| $500,000+ | 22.7 % |
Read half or more | 89.9 % |
|
| $200,000 - $500,000 | 25.9 % |
Save issue, give to a friend or place in office | 99.0 % |
|
| $75,000 - $150,000 | 28.3 % |
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| $25,000 - $75,000 | 8.0 % |
Average readers per copy | 2.8 |
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| Highest Expenditures | Marital Status | |||
| Real estate , automobiles, travel, computer equipment, art, jewelry, antiques | Single | 14.6 % |
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| Married | 68.3 % |
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| Widowed/Divorced/Sep. | 17.1 % |
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| Net Worth | ||||
| Average | $ 4,680,000 |
Horse Ownership | ||
| 1 Million+ | 64.2 % |
Average | 14 horses |
|
| $500,000+ | 14.0 % |
Polo | 9 |
|
| Other pursuits | 5 |
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| Involved in other equestrian pursuits in addition to polo | 60.5 % |
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Independent study conducted by Research USA, Nov 06
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POLO Players' Edition • 3 N Bridge Dr. • Long Valley, NJ 07853
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