So many people in polo share ideas about what
needs to be done to make polo better. Bill Ylvisaker
wasn’t one of those people. Bill didn’t merely talk
about what needed to be done, he was a doer. He
came up with ideas and immediately got to work to
make them happen. Not all of his ideas were great
successes, but that didn’t stop him from trying, and
he had far more successes than failures. In his prime
he was one of the highest rated amateur players of
the last 50 years, giving him a remarkable
understanding of the sport on and off the field. He
knew what it took to play polo, and worked tirelessly
to get the sport the respect from the media and
general public he felt it so deserved.
William Townsend Ylvisaker was born
in St. Paul, Minnesota on February
25, 1924. His family later moved to
Shrewsbury, New Jersey, where he grew up.
When he was a little boy, the family would
take the train to Meadow Brook to watch the
Open. He once said, “The whole train was
polo.” The town he lived in happened to be
the home of professionals and trainers.
“
Every year, all the guys from Texas
would come in—Cecil [Smith], George
Oliver, George Miller. A train would come
into town with 1,200 polo ponies—imagine
that. We’d all go down to the station and
here was boxcar after boxcar filled with
horses,” Ylvisaker recalled in one of several
interviews he had over the years with this
magazine.
He had ridden in shows, did point-topoint,
and worked on farms, so when he
was invited to stick and ball, he was
thrilled. “There would be 80 or 90 horses.
I rode from 8:00 a.m. until 12:00. It was
great fun for me. After I learned a little bit,
they said, ‘C’mon, you’ve got to play.’” He
played in his first match at age 14 in Far
Hills, New Jersey. There were five polo
clubs within six miles of his home. “I can
remember going down the road, leading
three or four horses—in the dark,” he said.
A lifelong athlete, he captained both the polo and tennis teams at Lawrenceville
School in Lawrenceville, New Jersey. He
piloted the polo team to back-to-back
Interscholastic Polo Championship
victories in 1940 and 1941. After high
school, he joined the Navy before
enrolling at Yale University. There,
while working on his B.S. in
Engineering, he played on the
university’s polo team. After
graduating, he went to work, but
continued to play polo.
In 1950 he won the 12-goal
Intercircuit Cup, a year later he was on
the victorious West side in the East-West
Championship, and he won the
National Twenty Goal with Arlington
Farms. Of the East-West matches,
Ylvisaker recounted them fondly some
35 years later as some of the most
memorably matches he played. “I
played on the West team when we had
[Bob] Skene, [Cecil] Smith, Dutch
Evinger. I was 5-goals and coming up. We
played two out of three at Chicago and two
out of three at Meadow Brook. ... I think
they had 20-some thousand. It was a big
thrill playing in front of those fans. I was
just out of school. That was probably the
most exciting. That was the last of the best
U.S. polo.”
In 1953, he took the title in the Arena
Championship Cup and in 1956, as a
member of Aurora, was a finalist in the U.S.
Open Championship, losing by just a goal to
Brandywine. His handicap was raised to an
impressive 7-goals at the end of the year.
His career was also taking off. In 1952 he
took over as vice president and general
manager of Phoell Manufacturing, a
position he held until 1958 when he became
president of Parker Kalon in Clifton, New
Jersey. Later, he became group vice
president and director at General American
Transportation Corp. for several years
before moving on to Chicago-based Gould
Inc. where he stayed for nearly two decades.
During his time there he transformed a
$100 million battery manufacturer into a
$2.2 billion diversified technology
company. A 1984 article in Business Week
said, “He turned his company, Gould Inc.,
into a bona fide force in high technology. In
just three years he bought nine high-tech
companies ranging from a minicomputer
maker to a producer of custom integrated
circuits, and shed all of Gould’s traditional
operations, including bearings and pistons,
electrical equipment and finally its giant
battery division.”
Despite demanding work responsibilities,
he continued to play and generously gave
the sport of polo his time. With a sister in
the public relations business, in 1959,
Ylvisaker founded the Polo Newsletter,
which was published by the United States
Polo Association until it was replaced in
1975 by Ami Shinitzky’s Polo News,
eventually POLO magazine, with Ylvisaker’s
blessing. Ylvisaker served as USPA secretary
and treasurer from 1960 until 1966 when
he became USPA vice chairman, a post he
held for four years until he became
chairman. At the same time, he was looking
for ways to bring more people into the sport.
In 1967, Ylvisaker, along with Northrup
Knox and C. Heath Manning, founded the
Polo Training Foundation to teach the game
of polo by promoting youth clinics,
interscholastic and intercollegiate
competition, good sportsmanship and good
will through friendly competition. Ylvisaker
initially served as its vice president, then was
PTF chairman from 1966 until 1983.
Ylvisaker continued to excel on the field
as well. He won the 20-goal Championship a
second time in 1964 and again in 1972, the
same year he won the U.S. Open
Championship. He went on to win the
Butler Cup four times, the Gold Cup, the
Coronation Cup in England twice, the
Continental Cup twice and the
International match pitting a U.S. team
against Australia.
In 1975, as Gould’s chairman and CEO,
Ylvisaker decided it would be beneficial for
the company to invest in real estate, leading
to the development of Palm Beach Polo and
Country Club. In 1993 he wrote of his
decision to start the club, “In my years of
exposure to polo, I have seen many clubs
come and go. During that time, I have
realized that if the club is properly founded
in a growing population area, the land
values in and surrounding such a facility are
ultimately substantially enhanced.” The
project allowed Ylvisaker to use his business
skills for something he was passionate
about—polo. “By my nature I enjoy building
things and growing [them]. I really love
creating things. I’m a salesman/engineer. I
like creating a product and thinking about how it can apply to a market,” said Ylvisaker.
“We did a lot of that at Gould.”
More than a few people were questioning
his decision when Gould purchased 12,600
acres of Charles Oliver Wellington’s Flying
COW ranch in what was basically a Florida
swamp. Ylvisaker recalled, “A lot of people
thought I was a little bit out of my mind.
Initially people I respected would say to me,
‘Bill, do you think you know what you are
doing? You think that thing is going to go?
Why would people go out there?’” But
Ylvisaker didn’t let the questions distract
him. He had a vision and was motivated to
see it to fruition.
Just a dozen miles from the ocean and
eight miles from Palm Beach International
airport, Palm Beach Polo was developed on
1600 acres, with the remaining land utilized to build a community around the club.
Ylvisaker explained, “Our initial concept
was to develop a major polo club in the U.S.
with good viewing facilities, ample fields,
stables, veterinarian, as well as other equine
facilities to complement the sport.
Additionally, of course, we wanted to have
major U.S. horse shows so we planned an
equestrian complex and horse show facility
in conjunction with the polo. The overall
strategy was to provide something for
everyone so we ended up having not only the
equestrian activities but 36 holes of golf, 24
tennis courts, many swimming pools and
clubhouse facilities for all sports.”
After opening its doors in 1978, Palm
Beach Polo saw rapid growth in the first five
to 10 years thanks to aggressive public
relations and advertising programs. Not only
were people buying up condominiums and
homesites inside the club, but the village
around it was also blossoming. Today, the
town of Wellington is home to almost 60,000
people. Each year, approximately 5,000
horses compete in the equestrian
competitions, including polo and horse
shows.
In the 1980s, with Palm Beach Polo
enjoying its heyday, Ylvisaker offered some
of the most prestigious polo tournaments,
helping to draw the best polo players. This
attracted upscale crowds from high society,
entertainers, sportsmen, horse enthusiasts
and locals. It wasn’t unusual to see Merv
Griffin and Zsa Zsa Gabor watching polo in
the stadium most Sundays, and Stephanie
Seymour, Robert Wagner, William Devane,
Jane Seymour, Sylvester Stallone and others
enjoyed visiting and sometimes even playing.
Prince Charles played at the club twice, and
in 1985, brought along his first wife, the late
Lady Diana.
These big names also helped attract a lot
of media attention, but Ylvisaker was always
looking for ways to get polo back on thesports pages. “In the days of Meadow Brook,
they had Billy Goodrich with a staff of five
people doing PR. That’s why it was all over
the papers. ... You’ve got to get out and
promote it,” he said. With that in mind,
Ylvisaker came up with an idea for a TV
friendly version of polo. The National Polo
League was three on a side, professionals
only, with unlimited substitutions at any
time, on a shortened field. “I patterned it
after hockey,” he explained. The crowds
loved it, but the concept didn’t catch on with
the players. “We did surveys in the crowds
and the response was amazing—98 percent
plus. It was just a little premature. I didn’t do
a good job of selling it to the players. ... Polo
is a very traditional sport. I remember one
time we put a wide stripe down the middle of
the field with colors on it like the National
Football League. Some of the horses jumped
over it. It was really funny. ... The purpose
was to jazz it up, but it was a mistake.”
But hosting good polo and drawing the
crowds wasn’t enough. Ylvisaker enjoyed
playing high-goal polo too and he could keep
up with the best of them. “It’s a lot of fun. I
really love the thrill of playing high-goal polo.
You get great satisfaction being out there.
Polo is like no other game. When you are
playing good polo, and I’ve played a lot of
other sports, nothing gives you the high that
you get. When [I am] playing polo I’m totally
dedicated out there. Nothing else is on my
mind, everything else is wiped out,” Ylvisaker
once said. The high-goal polo venue also
attracted some of the best Argentine talent,
raising the level of competitive polo, but in
some ways, even Ylvisaker admits, it may
have led to some downsides. “I’ve always
been a proponent of having better polo, so
[Palm Beach Polo] changed polo for the
good. It certainly was much more
competitive than it had been, but the
competition got a little bit out of hand and
the players’ salaries got a little bit out of
hand. ... Prior to that time, people would
spend a lot of time together after polo. The
camaraderie was much better. It was more
fun, then it became dog eat dog.”
Amid the fun and excitement, Ylvisaker
was deeply saddened and disappointed when
his son, Billy, a 5-goal rising star, died of a
cocaine overdose in March 1983 at the age of
27. “I don’t like to talk about this too much
but my son died and that had a marked effect
on my life. ... I was not really happy [at
Gould]. I had been there a long time and
decided I wanted to get out.” Ylvisaker
retired as Gould chairman in September
1986. About that time Gould put Palm
Beach Polo on the market.
Ylvisaker went on to run several
companies until his retirement in 1998. A
year later he purchased Saratoga Polo Club,
owning and managing it until a serious leg
injury at the age of 78 forced him to give up
the sport. After the 2002 season, Ylvisaker
announced he would sell the club.
In June of 2004, Ylvisaker fell while
playing basketball with his grandkids in
Chicago and suffered a severe head injury.
He required an extended rehabilitation and
the injury tremendously slowed him down.
He still enjoyed watching polo and gave out
the trophies in the 20-goal Ylvisaker Cup.
Sadly, news of his death came during the last
week of the Ylvisaker Cup matches, and just
weeks before his 86th birthday.
Ylvisaker was a unique individual. Few
give to the sport so generously in so many
facets as he did. Though actively involved in
the business world, he found time not only to
play, but to promote the sport and create
venues for others to enjoy it. He was inducted
into the Polo Hall of Fame in 1996. His
induction plaque calls him “a bright meteor
in polo’s sky.” That he was and more.
At his memorial, his daughter Laurie said
people, horses and polo were central to his
life, and competing, victories and losses were
the mettle that made him. “He taught us to
go beyond what’s enough,” she said.
In addition to his son, Billy, he was
predeceased by his daughter Amy Townend
Reistrup and his sister Sara Heller. He is
survived by his daughters Laurie and
Elizabeth; son Jon; and four grandchildren.
In lieu of flowers, the family asks donations
in his name be made to the Polo Training
Foundation or the Polo Hall of Fame. |