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Subscriber Study Highlights

Age     Market Value Of Primary Residence  
Average
47 yrs old
  Average
$ 1,597,000
Under 25
 4.3 %
  1 Million+
40.1 %
25-34
11.3 %
  $500,000-$999,999
37.8 %
35-44
27.1 %
   
45-64
48.8 %
  Ranch Ownership  
65 or older
 8.5 %
  Own a ranch
48.0 %
  Average Market Value
$ 3,563,000
Sex     Average Acres Owned
193 acres
Male
70.0 %
  Buy trailers, fencing, tractors, accessories, etc.
89.0 %
Female
30.0 %
 
   
Education     Average Annual Related Expenses  
Postgraduate Degree
29.9 %
  Riding Apparel
$ 621
College Degree
76.8 %
  Horse Equipment
$ 2,391
College Educated
92.9 %
  Polo Equipment
$ 1,510
 
  Horse Feed
$ 4,970
Employment     Supplements
$ 816
Employed Full Time
88.4 %
 
Employed Part Time
 4.0 %
Annual Travel  
Employed
92.4 %
Average Spent
$12,755
 
Night in hotel/ resort
17.4
Occupation   Roundtrip flights taken
10
Prof/Managerial
88.8 %
Trips outside the US
3
Chairman/President
43.2 %
Dine out (monthly average)
7.6
 
 
Household Income   Reader Involvement  
Average
$ 459,000
Time spent reading each issue
1.0 hrs
$500,000+
22.7 %
  Read half or more
89.9 %
$200,000 - $500,000
25.9 %
  Save issue, give to a friend or place in office
99.0 %
$75,000 - $150,000
28.3 %
$25,000 - $75,000
 8.0 %
  Average readers per copy
2.8
 
   
Highest Expenditures     Marital Status  
Real estate , automobiles, travel, computer equipment, art, jewelry, antiques
  Single
14.6 %
  Married
68.3 %
      Widowed/Divorced/Sep.
17.1 %
Net Worth      
Average
$ 4,680,000
  Horse Ownership  
1 Million+
64.2 %
  Average
14 horses
$500,000+
14.0 %
  Polo
9
      Other pursuits
5
      Involved in other equestrian pursuits in addition to polo
60.5 %
Age  
Average
47 yrs old
Under 25
 4.3 %
25-34
11.3 %
35-44
27.1 %
45-64
48.8 %
65 or older
 8.5 %
Sex  
Male
70.0 %
Female
30.0 %
 
Education  
Postgraduate Degree
29.9 %
College Degree
76.8 %
College Educated
92.9 %
 
Employment  
Employed Full Time
88.4 %
Employed Part Time
 4.0 %
Employed
92.4 %
 
Occupation  
Prof/Managerial
88.8 %
Chairman/President
43.2 %
 
Household Income  
Average
$ 459,000
$500,000+
22.7 %
$200,000 - $500,000
25.9 %
$75,000 - $150,000
28.3 %
$25,000 - $75,000
 8.0 %
 
Highest Expenditures  
Real estate , automobiles, travel, computer equipment, art, jewelry, antiques
   
Net Worth  
Average
$ 4,680,000
1 Million+
64.2 %
$500,000+
14.0 %
   
Market Value Of Primary Residence  
Average
$ 1,597,000
1 Million+
40.1 %
$500,000-$999,999
37.8 %
 
Ranch Ownership  
Own a ranch
48.0 %
Average Market Value
$ 3,563,000
Average Acres Owned
193 acres
Buy trailers, fencing, tractors, accessories, etc.
89.0 %
 
Average Annual Related Expenses  
Riding Apparel
$ 621
Horse Equipment
$ 2,391
Polo Equipment
$ 1,510
Horse Feed
$ 4,970
Supplements
$ 816
 
Annual Travel  
Average Spent
$12,755
Night in hotel/ resort
17.4
Roundtrip flights taken
10
Trips outside the US
3
Dine out (monthly average)
7.6
 
Reader Involvement  
Time spent reading each issue
1.0 hrs
Read half or more
89.9 %
Save issue, give to a friend or place in office
99.0 %
Average readers per copy
2.8
 
Marital Status  
Single
14.6 %
Married
68.3 %
Widowed/Divorced/Sep.
17.1 %
 
Horse Ownership  
Average
14 horses
Polo
9
Other pursuits
5
Involved in other equestrian pursuits in addition to polo
60.5 %
 
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